Which begs the question, to what audience is Nike marketing its products? Weren’t they originally designed for a stroke survivor and a teenager with cerebral palsy? They use the words “accessible,” “empowering,” and “adaptive,” and those words only. Their February 1 press release does not mention the words “disabled” or “disability” once. However, Nike’s splashy launch and announcement for the new FlyEase left some disability activists scratching their heads. A shoe for disabled people with no mention of disability It’s easy to see a range of scenarios where a hands-free shoe is useful: for pregnant women, for carrying heavy objects, or for any other situation that prevents someone from bending over, reaching, or using one or both hands at once. Almost all of us will experience disability at some point in our lives, if only from the simple fact of aging. Nike touts the FlyEase’s universal appeal, and Forbes explains why:Ī shoe with proper support that doesn’t require your hands to put on and take off arguably has universal appeal. The GO FlyEase, announced on February 1, 2021, is Nike’s latest offering. The first FlyEase product was the Zoom Soldier 8 FlyEase. The company had also been working on adaptive high tops for high schooler Matthew Walzer, who had written Nike about living with cerebral palsy and his desire to have high tops he could put on without assistance. Nike launched the FlyEase line in 2015, after designing adaptive shoes for executive Jeff Johnson when he suffered a stroke that reduced his mobility. The GO FlyEase is the newest member of the Nike FlyEase family of products. The shoe requires no laces or straps to stay secure, making it ideal for those with disabilities or accessibility issues. The sneaker’s design is built on how a person typically kicks off a shoe at the end of the day, utilizing a hinge and tensioner that works like a big rubber band, letting the shoe open and close as the wearer steps in and out of the sneaker. Sports shoe giant Nike recently made headlines after the introduction of their new Nike GO FlyEase sneaker, a shoe that can be taken on and off completely hands-free.
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